Creative Connectors - No. 11- Morgan Harper Nichols
@morganharpernichols
About this Resource:
Creative Connectors is a series of case studies showing how “success-FULL” artists & creators are connecting with their true fans.
It’s also a follow-up tool from the free resource The Connection Blueprint by Stop The Starving Artist.
Each example in this series is made up of the creator (or artist), the vehicle (or creation), and the 3 connection components - the belief, opponent, and story.
Use these case studies to see how you could better authentically connect with your audience through your own work, social media, and heART based marketing.
Let us know in the comments below if you have a creator in mind for us to use as a case study!
✅ The Creator (Poet, Artist): Morgan Harper Nichols
Morgan Harper Nichols is an autistic artist and poet whose work is inspired by real-life interactions and stories. Morgan is the author of several books, including her Wall Street Journal bestseller, “All Along You Were Blooming.” Morgan is also the creator of the app “Storyteller” where she shares daily messages and art wallpapers.
✅ The Vehicle (The Creation): Poetry Artwork
Morgan pairs poetry with artwork and often creates pieces for the anonymous entries shared with her on her website. She uses her artwork to inspire, encourage and open communication about autism.
⚠️⚠️⚠️The 3 Components That Make It Connect:
In the Connection Blueprint, we outline 3 important components that allow your fans to establish a quicker and more compelling connection with YOU as the artist: Your Belief, Opponent, and Story.
Let us know in the comments below if you can spot any of these in her posts.
Now.. Share what jumps out at you:
Here are just a few examples we spotted on how she uses these 3 components to connect with her audience in an authentic, true to self, and success-FULL way:
⚠️ Belief:
Morgan believes that creating is a way to connect with others, stay curious, and grow in empathy. She communicates her revelations about her own life through her artwork and shares to give people hope, ignite inspiration and spark creativity.
MHN is very open and honest about her thoughts on autism and her journey with her diagnosis- her transparency about her struggles bring to light a better understanding of what it is like living with autism. She is passionate about showing her followers that we are not all the same and that it is not only okay but beautiful.
⚠️ Opponent:
Her opponent seems to be her internal battle of perfection and expecting too much of herself. She encourages others to stifle their negative inner voice and consistently reminds herself and her community that it is necessary to rest, slow down and breathe.
⚠️ Story:
Fans know MHN has collaborated with Google, Starbucks, Instagram, Hallmark, COACH, KIND Snacks, Paul Mitchell, Skillshare, and more and that her artwork and books are available in many major retailers.
It is her greatest hope that her art is a place where you can be inspired to keep creating. She wants to share inspiration in the form of poetry and art.
To see more of Morgan Harper Nichols’ art follow her on Instagram: @morganharpernichols
What else did you notice? Got another creative you’d like us to do a case study on?