Creative Connectors - No. 18- Louis Futon
@louisfutonbeats
About this Resource:
*Creative Connectors is a series of case studies showing how “success-FULL” artists & creators are connecting with their true fans and a follow-up tool from the free resource The Connection Blueprint by Stop The Starving Artist.
Each example in this series is made up of the creator (or artist), the vehicle (or creation), and the 3 connection components - the belief, opponent, and story.
Use these case studies to see how YOU could better authentically connect with your audience through your own work, social media, and heART based marketing.
✅ The Creator (Musician): Louis Futon
Louis Futon is an artist/producer as well as a live performer. Originally a bedroom producer from Philadelphia, the now LA based artist is known for his electronic, hip-hop, R&B, and soul styles. He has steadily grown in popularity in the electronic music scene over the past two years, with his biggest single to date “Wasted On You” being released through ODESZA’s Foreign Family Collective.
✅ The Vehicle (The Creation): The Music
Louis Futon has garnered over 150+ million streams across his singles and remixes, as well as another 10 million from unofficial flips of popular mainstream tracks. His newest project, an album entitled, DAVID BLAINE is set to release May 5th.
⚠️⚠️⚠️The 3 Components That Make It Connect:
NOW FOR THE GOLD! In the Connection Blueprint, we outline 3 important components that allow your fans to establish a quicker and more compelling connection with YOU as the artist: Your Belief, Opponent, and Story.
Check out the hand picked content below and let us know in the comments if you can spot the BELIEF, OPPONENT, and STORY in his videos.
Now.. Share what jumps out at you: What do you think he believes? Who is he opposing? Do you catch any of his story that helps others connect?
Here are just a few examples we spotted on how he uses these 3 components to connect with his audience in an authentic, true to self, and success-FULL way:
⚠️ Belief:
“If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.” -Maurice Saatchi
These are a couple of beliefs that we’ve noticed:
You can see in the above videos, he often shows his production process and breaks songs down to show what pieces make them up. He is also transparent about allowing his audience behind the scenes to bring them along the journey with him, this shows that he is open and willing to share what goes into his music.
Futon is often goofy in his posts and videos; one example of this can be seen where he samples monkeys in the zoo and ties it into a song. With this insight into his creative process he is showing his audience that he doesn’t take himself too seriously and that he has fun with the process. His posts are often an invitation for his fans to have fun with him and laugh.
⚠️ Opponent:
”The formulation of the problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill.” ― Albert Einstein
The opponent defines the problem you and your fans are up against. If you know the problem well, the solution becomes more clear.
Futon’s opponent is the same as many of us, himself. He is transparent about battling imposter syndrome and how he uses his desire for perfectionism as a motivator to work hard to create great music.
⚠️ Story:
Fans of Futon know he has joined fellow electronic artists ODESZA, GRiZ, and Louis The Child on the road providing support with his popular multi-act live show. 2019 saw the release of his debut album, Way Back When, which saw Futon bring his diverse production talents to a whole new level, with tracks featuring artists like NoMBe, DUCKWRTH, Ashe, RKCB and more.
To see more of Louis Futon’s music, check out his Spotify below.
What else did you notice? Got another creative you’d like us to do a case study on?