Creative Connectors - No. 19- Andrea Love
@andreaanimates - Stop Motion Animator & Fiber Artist
About this Resource:
*Creative Connectors is a series of case studies showing how “success-FULL” artists & creators are connecting with their true fans and a follow-up tool from the free resource The Connection Blueprint by Stop The Starving Artist.
Each example in this series is made up of the creator (or artist), the vehicle (or creation), and the 3 connection components - the belief, opponent, and story.
Use these case studies to see how YOU could better authentically connect with your audience through your own work, social media, and heART based marketing.
✅ The Creator (Stop Motion and Fiber Artist): Andrea Love
Andrea Love is a self taught independent animator and director from Port Townsend, WA. She runs her studio out of her home basement and specializes in stop motion animation with needle felted wool. Love’s project list is filled with a mix of narrative shorts, commercial projects, and documentary films, as well as short videos for social media.
✅ The Vehicle (The Creation): Stop Motion videos with needle felted wool
Love’s character driven stories immerse the viewer into her handmade world of felt and her audience finds her animations addicting. In addition to her other projects, Andrea has recently created her own stop motion animation movie, called Tulip. Tulip is a spin on the classic Hans Christian Andersen fairy tale Thumbelina.
⚠️⚠️⚠️The 3 Components That Make It Connect:
NOW FOR THE GOLD! In the Connection Blueprint, we outline 3 important components that allow your fans to establish a quicker and more compelling connection with YOU as the artist: Your Belief, Opponent, and Story.
Check out the hand picked content below and let us know in the comments if you can spot the BELIEF, OPPONENT, and STORY in her videos.
Now.. Share what jumps out at you: What do you think she believes? Who is she opposing? Do you catch any of her story that helps others connect?
Here are just a few examples we spotted on how she uses these 3 components to connect with her audience in an authentic, true to self, and success-FULL way:
⚠️ Belief:
“If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.” -Maurice Saatchi
These are a couple that we’ve noticed:
⚠️ Belief:
Andrea can turn a simple process like doing the dishes or making breakfast into an enchanting video that is calming and enjoyable to watch, she manages to remind us that even in the mundane there is beauty.
She is passionate about narrative storytelling and showing challenging and complex issues within her art.
She is transparent and vocal about the time and effort required in both stop motion and fiber art.
⚠️ Opponent:
For Andrea, like many others, her opponent seems to be herself in the behind the scenes of creating; maintaining patience with the time consuming process and the awkward things she does to make a video work, like holding very still with one hand while simultaneously using a needle to spread wool “pizza sauce” onto a wool pizza with the other.
⚠️ Story:
Fans of Love know her work has been screened at film festivals around the country including the Tribeca Film Festival and the LA Shorts Fest.
To see more of Andrea Love’s art check out her website at www.andreaanimates.com
What else did you notice? Got another creative you’d like us to do a case study on?